Bruce Sterling says: James Bridle is a Walter Benjamin critic in an “age of digital accumulation”. Bridle carries out a valiant cut-and-paste campaign that looks sorta like traditional criticism, but is actually blogging and tumblring. His New Aesthetic Tumblr bears the resemblance to thoughtful critique that mass production once did to handmade artifacts.
Now, this isn?t some personal James Bridle failing. Mr Bridle didn?t invent social media, any more than the industrial automation of atelier artwork was somehow the fault of Herr Walter Benjamin.
However, this is a pressing New Aesthetic problem, maybe the core problem at the root there. The bandwidth is available, the images are there, and the robots and digital devices get plenty of look-in. Where did the people go? Where is the aura, where is the credibility? Are robots with cameras supposed to have our credibility for us? They don?t.
James Bridle interview: Questions About ‘The New Aesthetic’ by Rob Walker.
SXSW 2012 Panel — The New Aesthetic: Seeing Like Digital Devices organized by James Bridle: Slowly, but increasingly definitively, our technologies and our devices are learning to see, to hear, to place themselves in the world. Phones know their location by GPS. Financial algorithms read the news and feed that knowledge back into the market. Everything has a camera in it. We are becoming acquainted with new ways of seeing: the Gods-eye view of satellites, the Kinect’s inside-out sense of the living room, the elevated car-sight of Google Street View, the facial obsessions of CCTV. As a result, these new styles and senses recur in our art, our designs, and our products. The pixelation of low-resolution images, the rough yet distinct edges of 3D printing, the shifting layers of digital maps. In this session, the participants will give examples of these effects, products and artworks, and discuss the ways in which ways of seeing are increasingly transforming ways of making and doing.